• marketing &
  public relations
• media and advertising
• photos | videos | webcam
• M-News magazine
• Beyond Marcus
• press releases
• graphics & style guide
• Get Into It!

The current Graphic Standards and Guidelines are being revised. Please contact the Marketing & Public Relations Office for the most current document.

 

Mission & Vision | Visual Guidelines | Use of Logos | Order Branded Supplies | Photos

Mission Statement

To meet the changing needs of society by supplying knowledge and education through a strong undergraduate curriculum augmented by research, graduate education and service.

 

Vision Statement

To be the leader for undergraduate and graduate education and research in the Pacific Northwest in engineering, science, energy, health, information sciences and technology.

Every publication that is produced by constituents of Montana Tech should use the following brand promise and brand attributes as filters of their work.  We need to reflect these attributes through the choice of visuals and verbiage in all Montana Tech communications.

 

Brand Promise

Montana Tech is a challenging institution for hands-on, success-oriented students.

 

Brand Attributes

Quality Focused

Refreshingly Real

Exceptionally Driven

Impressively Personal

Unexpectedly Affordable

 

Basic Visual Guidelines

Visual Consistency
The intent of this manual is to encourage a consistent visual look in the use of Montana Tech’s name, not to make every publication look the same.  These guidelines apply to print, electronic and Web communications.  Consistent and repetitive use of the use of the visual images will unify and strengthen the University’s identity and image.

Units involved in outreach and/or funded through Montana Tech and not legally autonomous must follow these standards.  Some situations may arise that aren’t covered in this manual.  In this case, please contact the Public Relations Office at (406) 496-4828.

Montana Tech’s word mark must be prominent on the front of all published materials.

Montana Tech’s word mark must be used in return addresses.

The word mark can’t be redrawn or modified in any way.  The Public Relations office    can provide you the correct sized word mark at no charge.

Leave a minimum of 3/16 inch space between the logo and text or illustrations.

University Colors
The University’s colors are copper and green.  These colors are derived from our history of being the Montana School of Mines and Butte’s rich copper mining history.

For print, we need to use Tech Green (Pantone 357) and Tech Copper (Pantone 876 metallic)

Pantone 357 Green	Pantone 876 Metallic Copper

 

Browser Safe Web Colors
Because some Web browsers may not be able to accurately reproduce the above colors, the following may be used for Web pages and graphics:

Green		Copper
C: 80	R: 8	C: 20	R: 205
M: 0	G: 61	M: 50	G: 140
Y: 87	B: 32	Y: 70	B: 94
K: 65		K: 0
Hex #		Hex #CD8C5E

 

 

 

 

 

 

 

Secondary/Complimentary Colors

PMS540	PMS5414	PMS5555	PMS7509
C: 100	C: 42	C: 43	C: 0
M: 55	M: 8	M: 0	M: 20
Y: 0	Y: 0	Y: 34	Y: 50
K: 55	K: 40	K: 34	K: 50
Hex # 012446	Hex # 57758D	Hex # 577E6C	Hex # E1B76F

 

Paper
All letterhead, envelopes and business cards are printed on white paper with Green and Metallic Copper Ink.  If you are printing on colored paper you will need to consult with the Public Relations Office 496-4828, to make sure the colors will be accurately reflected.

 

University Logo Guidelines

Logos
The Montana Tech logos are illustrated here.  There are several choices depending on your needs.  The logo fonts are Helvetica Nueu and Bauer Bodoni Regular.

Logos for the Web
The low-resolution images on this page may be downloaded for Web usage only in accordance with the Web standards, as well as those for University Publications.  Unauthorized use of the logo is strictly prohibited.

 

 

 

 

Logos for Print
For high-resolution images to be used in print publications, contact the Public Relations Office 496-4828.  The low-resolution images on this page will not reproduce adequately in print and should only be used on the Web.

 

Unacceptable Use of Logos

Do not alter the proportion of the design elements
Do not combine the logo with the University Shield
Do not rotate/angle to logo.  It should always be straight.
Do not use another typeface for the logo

 

Tagline

When using the tag line, the first letter in each word MUST be capitalized.  The punctuation following the tag line must be an exclamation mark.  The tag line must also always be used with the proper font.  The proper font is KAB and can be purchased online.  If you don't want to purchase the font please contact the Public Relations Office and we can send you the tag line as an image.

ex.  Get Into It!

Tag Line Font colors:
The tagline must be used in Tech Green, Tech Copper, black or white.  When printing a colored publication we would recommend that you use one of the colored logos.  We want the tagline to jump off the page, so if it is a really lightly colored brochure we would ask you to use the green logo.  If you publication has a lot of dark colors we would recommend using the copper image.  If you have any questions about colors or uses for the tagline please contact the Public Relations Office at 496-4828.

 

Letterhead, Envelopes and Business Cards

These items can be ordered through The University of Montana Printing and Graphic Services.

 

Photos

With our brand/visual identity "Get Into It" the photos that we need to use need to show our students, faculty, alumni, staff, etc. getting into it.  This means; they need to portray people doing, we do not want to use pictures of students sitting around and being lazy, our constituents are involved and active.  We need to show this through the pictures that we decide to use in our publications.