Basic Visual Guidelines

Visual Consistency
The intent of this manual is to encourage a consistent visual look in the use of Montana Tech’s name, not to make every publication look the same.  These guidelines apply to print, electronic and Web communications.  Consistent and repetitive use of the use of the visual images will unify and strengthen the University’s identity and image.

Units involved in outreach and/or funded through Montana Tech and not legally autonomous must follow these standards.  Some situations may arise that aren’t covered in this manual.  In this case, please contact the Public Relations Office at (406) 496-4828.

Montana Tech’s word mark must be prominent on the front of all published materials.

Montana Tech’s word mark must be used in return addresses.

The word mark can’t be redrawn or modified in any way.  The Public Relations office    can provide you the correct sized word mark at no charge.

Leave a minimum of 3/16 inch space between the logo and text or illustrations.

University Colors
The University’s colors are copper and green.  These colors are derived from our history of being the Montana School of Mines and Butte’s rich copper mining history.

For print, we need to use Tech Green (Pantone 357) and Tech Copper (Pantone 876 metallic)

Browser Safe Web Colors
Because some Web browsers may not be able to accurately reproduce the above colors, the following may be used for Web pages and graphics:

Secondary/Complimentary Colors
 

Paper
All letterhead, envelopes and business cards are printed on white paper with Green and Metallic Copper Ink.  If you are printing on colored paper you will need to consult with the Public Relations Office 496-4828, to make sure the colors will be accurately reflected.

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